I refer to the post made by Ke Xuen - http://tankexuen.blogspot.com/2010/08/oil-spill.html
BP failed in its public relations. Its response to the oil spill has fairly quick. However, the way it handled public opinion was quite bad. For example, BP CEO Tony Hayward went on a sailing with his son instead of dealing with the oil spill. BP should have created a plan to help those affected by the spill earlier, instead of telling them that they will be compensated.
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